For Sale By Owner isn’t as Easy As It May Sound
In today’s modern world of social media and internet marketing, many people think they can forgo the expertise of a professional real estate agent and sell their house by themselves.
Whatever your reasons might be, data has shown that not even ten percent of FSBO homes actually sell. There are several reasons for this, but we’re going to touch on the big three.
1: Incorrect pricing. Let’s face it, you have a lot of emotional attachment to this house. You’re a little biased when it comes to it’s value. Also, it doesn’t matter what somebody told you they sold their house for in another city, five years ago. You need to pay attention to the housing market trends in your own neighborhood right now, not what they were a year ago, or even yesterday, but right now.
2: Negotiation Experience When you’re selling your home, you have a lot of people you have to negotiate with; the buyer, the buyer’s agent, the buyer’s attorney in some parts of the country, home inspection companies, your bank, and the appraiser. That’s a lot of people to deal with, let alone satisfy their needs, and unless you have professional experience in negotiating, you’re going to be at a distinct disadvantage.
3: Lack of exposure. Facebook, Twitter, Pinterest, and craigslist just aren’t going to cut it. Most real estate websites also won’t let FSBOs to list on their site, so your home isn’t going to get anywhere near the amount of exposure you need in order to sell. No amount of social media is going to come close to meeting your needs when it comes to getting your house noticed.
Professional real estate agents have resources, training, and experience that the average homeowner lacks, allowing them to do things you can’t. They can get your house the exposure it needs, negotiate with everyone involved throughout the entire process, and have an unbiased eye towards your home, allowing them to set a listing price that will be far more likely to get the house sold. So if you really want a tip for selling your home – That’s Easy! Don’t! Hire a professional real estate agent and make a decision you won’t regret later.